#MyDadSmiles was SheaMoisture’s 2018 Father’s Day Campaign, celebrating nine dads who enjoy the responsibility of fatherhood. The campaign spoke to the unique passions of a dad’s daily life of work, art, music – but most importantly the connection to family, and the ones they love most. We focused on the fathers’ outlook on what being a father means to them and shined a light on fatherhood from a vantage point that arguably isn’t celebrated enough by the mainstream – the perspective of Black men.
photography / creative direction:
video: jordana koffsky
style: christiaan choy
grooming: wade menedez
skin: jonet williamson